Leia Chao

NYC-based designer currently creating visuals, videos, and webpages at Pontera︎︎︎ and designing marketing campaigns at Ned︎︎︎

Experienced in social, brand, web, UI/UX, communications, ecommerce, and more.

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Work
Ned
CLEAR Outcomes Site
Starry
Scout Presents
Alpha Kappa Psi
The Classical Gardens of Suzhou
Accessible Avenues
WorkTogether
Weverse Magazine
Generate Apparel
Posters and More
Accessible Avenues
Accessible Avenues is a public action campaign dedicated to improving the quality of sidewalks in suburban American cities.

The entire campaign looks a bit gritty, with amateur photography of real streets and a handmade collage feel. This emphasizes the conditions that people in neighborhoods lacking proper sidewalk maintenance live in. Most of the campaign elements, such as posters and billboards, are meant to be placed on the street where pedestrians can see them while walking by.