Leia Chao
NYC-based designer currently creating visuals, videos, and webpages at Pontera︎︎︎ and designing marketing campaigns at Ned︎︎︎
Experienced in social, brand, web, UI/UX, communications, ecommerce, and more.
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Work
Ned
CLEAR Outcomes Site
Starry
Scout Presents
Alpha Kappa Psi
The Classical Gardens of Suzhou
Accessible Avenues
WorkTogether
Weverse Magazine
Generate Apparel
Posters and More
The Classical Gardens of Suzhou
The Classical Gardens of Suzhou are a beautiful display of Chinese culture and craftsmanship. This project explores a new brand identity for the UNESCO World Heritage site with imagery inspired by the traditional symbols and motifs found in the architecture around the garden. For example, the logomark is inspired by the elaborately carved wooden doorways that are commonly seen in historical Chinese buildings and gates.
This brand package includes a letterhead, website, delivery van, tourist merchandise, and more; I also created a 24 page booklet containing information about the site and UNESCO World Heritage Program.
This brand package includes a letterhead, website, delivery van, tourist merchandise, and more; I also created a 24 page booklet containing information about the site and UNESCO World Heritage Program.
